The Super Bowl Halftime Show is the most watched concert in the US, but when the NFL announced Bad Bunny would be 2026 performer, fans became polarized — with some celebrating the decision while others criticized it.

In order to mitigate the impact of losing viewers, and make this the most streamed Halftime Show of all times…

WE HIJACKED OTHER HALFTIMES

We leveraged Mexico’s love for Bad Bunny and soccer at the same time, by using the halftimes of Mexican League matches, to create excitement around Bad Bunny’s Halftime Show, and invite Mexicans to stream it on national TV, driving as much viewers as possible.