Hey there! I’m Juanita ☺️
I’m a proudly Colombian creative, but I’m pretty sure I was Mexican in a past life. In 2021, I moved to Mexico City to work for Apple at TBWA Media Arts Lab, where I’ve worked ever since, first as a Senior Copywriter and then as an Associate Creative Director.
I graduated in Industrial Design, but my passion for creative thinking led me to build a career in marketing and advertising, where I’ve put my strategy and design skills into copywriting and creative direction.
Across my career, I’ve worked for international brands from different industries and collected several international and regional awards.
Throughout my journey, I’ve adopted the purpose of becoming a leader who promotes gender equity in the industry by creating awareness and participating in female leadership initiatives.
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TBWA\ MEDIA ARTS LAB
(Apple )
Associate Creative Director
August 2020- present
Mexico City
TBWA\ COLOMBIA
Senior Copywriter
BRANDS: Avon, Abbott
January 2019- July 2020
TITA MEDIA
Creative Director
BRANDS: Mario Hernández, Mario Hernández Zambrano
June 2016- January 2019
OTHER PROJECTS
MIL GRACIAS
IG @mil.milgracias
Origami gratitude project
LA PETITE JUANA
Personal jewelry brand
2013- 2020
COLUMNIST
Diario del Huila, Colombia
2017-2020
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JURY EXPERIENCE:
CÍRCULO DE ORO 2026
Young Lions — PR
YOUNG LIONS CENTRAL ASIA 2026
Young Lions — Digital
EL OJO DE IBEROAMERICA 2025
El Ojo + Mujeres
El Ojo local — mejor idea país
SPEAKER EXPERIENCE:
“LA LÍDER PERFECTA” (THE PERFECT LEADER) 2025
COLECTIVA TBWA
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EL OJO DE IBEROAMÉRICA
1x GOLD | Apple Shot on iPhone - ¡Suerte! - 2024 (Producción Audio y Sonido)
4x SILVER | Apple Shot on iPhone - ¡Suerte! - 2024 (2x Contenido, 2x Producción Audiovisual)
5x BRONZE | Apple Shot on iPhone - ¡Suerte! - 2024 (2x Contenido, 3X Producción Audiovisual)
3X BRONZE | Apple Shot on iPhone - El Lazo de Petra - 2025 (2X Producción Audiovisual, 1X Digital)
EL CÍRCULO DE ORO
6x GOLD | Apple Shot on iPhone - ¡Suerte! - 2024
2x SILVER | Apple Shot on iPhone - ¡Suerte! - 2024
1x BRONZE | Apple Shot on iPhone - ¡Suerte! - 2024
1x GOLD | Apple Shot on iPhone - El Lazo de Petra - 2026
1x BRONZE | Apple Shot on iPhone - El Lazo de Petra - 2026
D&AD
2x GRAPHITE PENCIL | Apple Shot on iPhone - ¡Suerte! - 2025 (Direction, Sound Design & Use of Music)
2x WOOD PENCIL | Apple Shot on iPhone - ¡Suerte! - 2025 (Production Design, Sound Design & Use of Music)
ONE SHOW
SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment: Craft)
3x MERIT | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment, Motion Design: Craft, Motion Cinematography: Craft)
CICLOPE
GOLD | Apple Shot on iPhone - El Lazo de Petra - 2025 (Styling & Costume Design)
BRONZE | Apple Shot on iPhone - El Lazo de Petra - 2025 (Direction)
LIA
GOLD | Apple Shot on iPhone - ¡Suerte! - 2025 (Music video: Production Design)
2x SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Music video: Cinematography, Direction)
CLIO
BRONZE | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment)
CLIO MUSIC
SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Use of Music in FIlm)
SHOT'S AWARDS
SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Concept)
WEBBY’S
WINNER | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment Music)
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CANNES LIONS SEE IT BE IT 2022 | COHORT
LATAM | Festival El Dorado
Bogotá, Colombia
TBWA WRIGHT ACADEMY 2019 | SCHOLARSHIP WINNER
COLECTIVA is a TBWA Latam program for female mentoring.
Istanbul, Türkiye
LET’S CHAT!
Email: jescandonsalazar@gmail.com
Phone: (+52) 55 1948 4523
Linkedin: escandonjuanita
Mexico City