Here are some facts about me:
I’m proudly Colombian, but I’m firmly convinced I’m Mexican from a past life.
I was meant to be an Industrial Designer, but became a self-taught Copywriter. Part-time Hands & Crafts person, full-time creative.
I’m based in Mexico City since 2021, working as an Associate Creative Director for TBWA Media Arts Lab, the bespoke agency dedicated to Apple.
Throughout my Advertising journey, I’ve adopted the purpose of becoming a leader who promotes gender equity in the industry by creating awareness, educating myself and others about it, and participating in female leadership initiatives.
Hola!, I’m Juanita
Let’s chat!
Email: jescandonsalazar@gmail.com
Phone: (+52) 55 1948 4523
Linkedin: escandonjuanita
Mexico City
WORK EXPERIENCE
TBWA\ MEDIA ARTS LAB
(Apple )
Associate Creative Director
August 2020- present
Mexico City
TBWA\ COLOMBIA
Senior Copywriter
January 2019- July 2020
TITA MEDIA
Creative Director
June 2016- January 2019
AWARDS
EL OJO DE IBEROAMÉRICA
1x GOLD | Apple Shot on iPhone - ¡Suerte! - 2024 (Producción Audio y Sonido)
4x SILVER | Apple Shot on iPhone - ¡Suerte! - 2024 (2x Contenido, 2x Producción Audiovisual)
5x BRONZE | Apple Shot on iPhone - ¡Suerte! - 2024 (2x Contenido, 3X Producción Audiovisual)
3X BRONZE | Apple Shot on iPhone - El Lazo de Petra - 2025 (2X Producción Audiovisual, 1X Digital)
EL CÍRCULO DE ORO
6x GOLD | Apple Shot on iPhone - ¡Suerte! - 2024
2x SILVER | Apple Shot on iPhone - ¡Suerte! - 2024
1x BRONZE | Apple Shot on iPhone - ¡Suerte! - 2024
D&AD
2x GRAPHITE PENCIL | Apple Shot on iPhone - ¡Suerte! - 2025 (Direction, Sound Design & Use of Music)
2x WOOD PENCIL | Apple Shot on iPhone - ¡Suerte! - 2025 (Production Design, Sound Design & Use of Music)
ONE SHOW
SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment: Craft)
3x MERIT | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment, Motion Design: Craft, Motion Cinematography: Craft)
CICLOPE
GOLD | Apple Shot on iPhone - El Lazo de Petra - 2025 (Styling & Costume Design)
BRONZE | Apple Shot on iPhone - El Lazo de Petra - 2025 (Direction)
LIA
GOLD | Apple Shot on iPhone - ¡Suerte! - 2025 (Music video: Production Design)
2x SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Music video: Cinematography, Direction)
CLIO
BRONZE | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment)
CLIO MUSIC
SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Use of Music in FIlm)
SHOT'S AWARDS
SILVER | Apple Shot on iPhone - ¡Suerte! - 2025 (Concept)
WEBBY’S
WINNER | Apple Shot on iPhone - ¡Suerte! - 2025 (Branded Entertainment Music)
ACHIEVEMENTS
CANNES LIONS SEE IT BE IT 2022 | WINNER
LATAM | Festival El Dorado
Bogotá, Colombia
TBWA WRIGHT ACADEMY 2019 | SCHOLARSHIP WINNER
COLECTIVA is a TBWA Latam program for female mentoring.
Istanbul, Türkiye
OTHER PROJECTS
MIL GRACIAS
IG @mil.milgracias
Origami gratitude project
LA PETITE JUANA
Personal jewelry brand
COLUMNIST
Diario del Huila, Colombia
2017-2020