Is there a better way to convince Android users to switch to iPhone than real testimonials of users who switched? — Yes!, testimonials in Apple’s unique visual language of Memojis: Testimojies!

STRATEGY:

We conducted a search in Mexico, Colombia and Chile to find the best switcher stories, based on key purchase drivers: battery duration, camera, privacy and security, UX, and software. And we turned these stories into fun animated clips that became our campaign ads.