Is there a better way to convince Android users to switch to iPhone than real testimonials of users who switched? — Yes!, testimonials in Apple’s unique visual language of Memojis: Testimojies!

WHAT WE DID

We conducted a search in Mexico, Colombia and Chile to find the best switcher stories, based on key purchase drivers: battery duration, camera, privacy and security, UX, and software.

With their stories, we created fun animated clips that became our campaign ads across Latam markets, connecting with our audience and making them speak in our behalf by sharing their own switching experiences.