¡Suerte! Is much more than a short film or a music video. It’s a fully integrated campaign that pays homage to Mexican culture and music.

ABOUT THE FILM:

The story follows the journey of young musician Iván Cornejo as he overcomes a creative block and writes his new song. Directed by Mexican American duo Cliqua, and scored by Mexican music guru and Grammy and Emmy winner Camilo Lara.

STRATEGY:

We set out to revamp the visual narrative of Música Mexicana, to demonstrate iPhone’s latest camera innovations, taking Mexico’s most traditional board game of Lotería as an inspiration.We set out to revamp the visual narrative of Música Mexicana, to demonstrate iPhone’s latest camera innovations, taking Mexico’s most traditional board game of Lotería as an inspiration.

AGENCY: TBWA Media Arts Lab
MY ROLE: ACD/ Copywriter
TEAM:
ET:
Katrien De Bauw
Brent Anderson
Brian O’Rourke
Beth Keamy
Lu Borges
LATAM & CA Leadership:
Luana Azeredo
Pedro Prado
Creative:
Pedro Prado
Chucky Rivero
Fabiano Higashi
Ricardo Scarpa
Andre Fukumoto
Henrique Zirpoli
Juanita Escandón
Alonso Tapia
Production:
Randall Pomeroy
Adam Sarraga
Fernanda Sarabia
Copy Editors:
Alejandra Núñez
Victor Aguilar
Music:
Josh Marcy
Genevieve Torabi
Gió Thomas
Account:
Martina Garbers
Cynthia Pérez
Jessica Tapia
Sergio Rosas
Jacob Griffiths
Project Manager:
Grace Grunblatt
Strategy:
Rafael Rossi
Fabiola Guzmán
Paula Gómez
BA:
Emilia Perret
Kenia Uribe
Daniela Hanhausen
Alejandro Lozoya
Media:
Owen Jones
Helena Lopez
Adam Albek
Brooke Nuslein
Kena Flynn
Juan Martinez
Daniel Trujillo
Matthew Steinbach
Ricardo Quintero
Kyle Valone
Melissa Rhode
Jacob Gonzalez
Chris Kelly
Michelle Schultz
Lauren Caravaggio
Nicole Pavente
Nicole Hoffman
Chris Toban
Michelle Schultz
Luis Pruneda
Kelsey McKay
Jonatan Barredo
Florencia Arroyo
Alfredo Marcilio
Christian Sandoval
Marcela Maldonado
David Pliego
Rodrigo López
Andrea Cabrera
Carlos Aguilar
David Cruz
Tania Tejeda
Renato Herrera
Nalleli Torres
Juan Pinto
McKenna Reynolds
Nicholas Gatto
Summer Cantrell
Maria Rivera
Griffin Doran
Bertini Nguyen
Paola Barraza
Abby Nash
Kelsey McKay
Antonia Lam
Richie Edquid
@Apple
Caroline Phillips
John Finley
Madeline Leary
Miranda Carr
Abby Sisk
Sally McGrath
Sofia Andrade
YT Team:
William Palmer
Kate Webster
Paola Amador
Ana Regina Requejo
Finance:
Joseph Mirandi
Kabir Hamid
Amy Cox
Print Production MX
Jean Lucy
Art production LA
Helen O’Neill
Ariel Payne
Print Studio LA:
Joseph Lee
Brian Harlan
Display producers:
Alejandra Dávila
Renata Floresmeyer
Lakshmi Carrillo
PR:
Daniella Morrison
Traffic Manager:
Elaine Adachi
Lynn Tolot
Philip Castro
EL OJO DE IBEROAMÉRICA
1x GOLD | Producción Audio y Sonido
4x SILVER | 2x Contenido, 2x Producción Audiovisual
5x BRONZE | 2x Contenido, 3X Producción Audiovisual
3X BRONZE | 2X Producción Audiovisual, 1X Digital
EL CÍRCULO DE ORO
6x GOLD
2x SILVER
1x BRONZE
D&AD
2x GRAPHITE PENCIL | Direction, Sound Design & Use of Music
2x WOOD PENCIL | Production Design, Sound Design & Use of Music
ONE SHOW
SILVER | Branded Entertainment: Craft
3x MERIT | Branded Entertainment, Motion Design: Craft, Motion Cinematography: Craft
CICLOPE
GOLD | Styling & Costume Design
BRONZE | Direction
LIA
GOLD | Music video: Production Design
2x SILVER | Music video: Cinematography, Direction
CLIO
BRONZE | Branded Entertainment
CLIO MUSIC
SILVER | Use of Music in FIlm
SHOT'S AWARDS
SILVER | Concept
WEBBY’S
WINNER | Branded Entertainment Music