¡Suerte! It’s much more than a short film or a music video. It’s a fully integrated campaign that pays homage to Mexican culture and music.

ABOUT THE FILM:

The story follows the journey of young musician Iván Cornejo as he overcomes a creative block and writes his new song. Directed by Mexican American duo Cliqua, and scored by Mexican music guru and Grammy and Emmy winner Camilo Lara.

STRATEGY:

We set out to revamp the visual narrative of Música Mexicana, to demonstrate iPhone’s latest camera innovations, taking Mexico’s most traditional board game of Lotería as an inspiration.We set out to revamp the visual narrative of Música Mexicana, to demonstrate iPhone’s latest camera innovations, taking Mexico’s most traditional board game of Lotería as an inspiration.